Tuesday, February 13, 2007

FUTURIST TYPOGRAPHY





Futurism is a movement of art that begun during the late 1900s and it was centred in Italy. The theme of futurism is visually expressing the developments and changes in modern life. It explores the subject of inventions of features such as machines; which are possibly the greatest and most vital aspect of how our everyday lives have changed in terms of living with new ideas and technology. Futurism also brought realisation of performance art and poetry during the 1900s; which continued to develop vast and into a most vital subject of popular culture today.

On this post I have displayed some examples from an exhibition of Italian typography that was influenced by Futurism in terms in visual style. The visual presentation and quality of colour in these examples is extremely traditional; but to me the experimental approach to the typography design and text is extremely interesting and allows to posters to express a modern quality. As I previously mentioned how the movement of futurism reflected the developments of changes and improvements in modern culture; I can see how this movement also created a dramatic change in graphic and typography design.

I really admire the how the text is experimental in its layout and structure in various areas and sizes and also because the text is created a variety of shapes, styles and formats in all the examples displayed.
Images obtained from: colophon.com/gallery/futurism

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